The PR Desk: All About Ads

Second by second we are inundated with advertising through TV, radio, social media sites, and even the ‘old-school way’ – the mail.

I personally think that advertising can be valuable. It keeps us informed of unique events, special offers and opportunities in our community.

But sometimes ads can be negative – especially those political ones. (Ouch!)  Our online activity even dictates the ads we see. Pixels on our computers track our purchases, Facebook actions and much more. It’s scary!

At the Mission, we advertise through direct mail, email marketing, TV commercials, print ads, and online ads. Most of our ads can be seen in the fall/holiday season. That’s when the needs are great and we need to reach our community for support! Each year we carefully plan out our budget with an emphasis on stretching each dollar as far as it can go.

Pie Chard

We often are asked WHY we spend money on advertising. Without ads we may not reach the people who give so generously to this organization. Thousands of people across Denver and Colorado are part of the big picture at the Mission by supporting us financially as well as in other ways. A lot of times, they learn about us through various ads/marketing.

You may see our Easter commercial running right now.

 

 

Alexxa Gagner

Alexxa Gagner

Alexxa is the Director of Public Relations at Denver Rescue Mission. She moved to Denver from Phoenix more than four years ago to follow a boy who eventually became her husband. But Denver had more in store for her than a man (Awwww!). She feels there’s no other explanation for her employment at the Mission, except for God’s guidance. Alexxa started as the Public Relations Coordinator and became Director in July 2011. Her favorite part of her job is the people; she loves the staff, program participants, interns and volunteers. She has spent the last four years making everyone smile and spreading the Mission’s heart to the masses. She also fills the hall with laughter, loud laughter. If she could be any celebrity, it would be Bill Gates because he uses his great power with great responsibility. She hates night lights, kind-of likes spin class and loves anything coconut. Also? She was supposed to be a boy named Alex.

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