Second by second we are inundated with advertising through TV, radio, social media sites, and even the ‘old-school way’ – the mail.
I personally think that advertising can be valuable. It keeps us informed of unique events, special offers and opportunities in our community.
But sometimes ads can be negative – especially those political ones. (Ouch!) Our online activity even dictates the ads we see. Pixels on our computers track our purchases, Facebook actions and much more. It’s scary!
At the Mission, we advertise through direct mail, email marketing, TV commercials, print ads, and online ads. Most of our ads can be seen in the fall/holiday season. That’s when the needs are great and we need to reach our community for support! Each year we carefully plan out our budget with an emphasis on stretching each dollar as far as it can go.
We often are asked WHY we spend money on advertising. Without ads we may not reach the people who give so generously to this organization. Thousands of people across Denver and Colorado are part of the big picture at the Mission by supporting us financially as well as in other ways. A lot of times, they learn about us through various ads/marketing.
You may see our Easter commercial running right now.