Posts by Alexxa

Alexxa's Bio

Alexxa

Alexxa moved to Denver from Phoenix more than four years ago to follow a boy who eventually became her husband. But Denver had more in store for her than a man (Awwww!). She feels there’s no other explanation for her employment at the Mission, except for God’s guidance. Alexxa started as the Public Relations Coordinator and became Director in July 2011. Her favorite part of her job is the people; she loves the staff, program participants, interns and volunteers. She has spent the last four years making everyone smile and spreading the Mission’s heart to the masses. She also fills the hall with laughter, loud laughter. If she could be any celebrity, it would be Bill Gates because he uses his great power with great responsibility. She hates night lights, kind-of likes spin class and loves anything coconut. Also? She was supposed to be a boy named Alex.

The PR Desk: All About Ads

Second by second we are inundated with advertising through TV, radio, social media sites, and even the ‘old-school way’ – the mail.

I personally think that advertising can be valuable. It keeps us informed of unique events, special offers and opportunities in our community.

But sometimes ads can be negative – especially those political ones. (Ouch!)  Our online activity even dictates the ads we see. Pixels on our computers track our purchases, Facebook actions and much more. It’s scary!

At the Mission, we advertise through direct mail, email marketing, TV commercials, print ads, and online ads. Most of our ads can be seen in the fall/holiday season. That’s when the needs are great and we need to reach our community for support! Each year we carefully plan out our budget with an emphasis on stretching each dollar as far as it can go.

Pie Chard

We often are asked WHY we spend money on advertising. Without ads we may not reach the people who give so generously to this organization. Thousands of people across Denver and Colorado are part of the big picture at the Mission by supporting us financially as well as in other ways. A lot of times, they learn about us through various ads/marketing.

You may see our Easter commercial running right now.

 

 

The PR Desk: Make it better

The Catalyst One Day conference was enlightening. Pastors Andy Stanley and Craig Groeschel spoke about what characteristics make a great leader.

Sitting among my co-workers, and hundreds of other local leaders, I found myself shrinking back into my seat thinking, “Why am I here? Am I even a leader?” 

One of the messages they shared is that your title doesn’t make you a leader—it’s how you act and serve in your organization. I think we can all benefit from this approach.

My Takeaway

Andy Stanley talked about asking good questions and creating values for his staff to follow. “Make It Better” was his first point. The idea is that in every task, even on the mundane days, each member of an organization should ask themselves, ‘What am I doing to make this better?

It’s Friday, friends, and we are all tired from a long week, but ask yourself:

How are you making something better today?

Catalyst

The PR Desk: PJ DAY!

Goofy photo alert!

I went to the PJ Party last night benefiting Denver’s Road Home. I’ve been part of the planning committee for four years and it’s been a blast. Fantastic job to all who planned and worked hard to make #PJDayDEN great! Because of this annual fundraiser thousands of people have been helped into shelters, housing and various critical services.

Inside the photo booth at the PJ Party.