Posts by Alexxa

Alexxa's Bio

Alexxa

Alexxa moved to Denver from Phoenix more than four years ago to follow a boy who eventually became her husband. But Denver had more in store for her than a man (Awwww!). She feels there’s no other explanation for her employment at the Mission, except for God’s guidance. Alexxa started as the Public Relations Coordinator and became Director in July 2011. Her favorite part of her job is the people; she loves the staff, program participants, interns and volunteers. She has spent the last four years making everyone smile and spreading the Mission’s heart to the masses. She also fills the hall with laughter, loud laughter. If she could be any celebrity, it would be Bill Gates because he uses his great power with great responsibility. She hates night lights, kind-of likes spin class and loves anything coconut. Also? She was supposed to be a boy named Alex.

The PR Desk: Moving Day!

Alexxa

 

 

 

 

 

I’ve worked in this building for five years. The old building just under the I-70 viaduct at Colorado Blvd. has never been a glamorous location. The basement, where my office was – even less glamorous. But that’s not why I work at the Mission.

The old Admin office building.

The old Admin office building.

I work at the Mission because there is good work being done here. I work at the Mission because every employee cares. I work at the Mission because God is present.

As a new chapter in our history begins, I say goodbye to this place where I have grown in my career and as a person. Even though the stairwells were narrow (I tripped on those stairs more than once!) and the bathrooms weren’t ideal, it was a warm environment. Some of our employees worked in this building for 20 years!

stairs

 

hallway

Looking ahead to our new location, we are excited to integrate into the Park Hill neighborhood. It is directly across the street from The Crossing and three blocks from the Ministry Outreach Center.  It will be a privilege to work in a brand new building. I’m also looking forward to new relationships being built, engaging in this community and well…I have to be honest, we are just a few blocks away from Sonic!

One more thing, if you need to get in touch with us please be patient! Our servers will be moved first and will be down for a short time.

Our new home.

Our new home.

 

 

 

The PR Desk: All About Ads

Second by second we are inundated with advertising through TV, radio, social media sites, and even the ‘old-school way’ – the mail.

I personally think that advertising can be valuable. It keeps us informed of unique events, special offers and opportunities in our community.

But sometimes ads can be negative – especially those political ones. (Ouch!)  Our online activity even dictates the ads we see. Pixels on our computers track our purchases, Facebook actions and much more. It’s scary!

At the Mission, we advertise through direct mail, email marketing, TV commercials, print ads, and online ads. Most of our ads can be seen in the fall/holiday season. That’s when the needs are great and we need to reach our community for support! Each year we carefully plan out our budget with an emphasis on stretching each dollar as far as it can go.

Pie Chard

We often are asked WHY we spend money on advertising. Without ads we may not reach the people who give so generously to this organization. Thousands of people across Denver and Colorado are part of the big picture at the Mission by supporting us financially as well as in other ways. A lot of times, they learn about us through various ads/marketing.

You may see our Easter commercial running right now.

 

 

The PR Desk: Make it better

The Catalyst One Day conference was enlightening. Pastors Andy Stanley and Craig Groeschel spoke about what characteristics make a great leader.

Sitting among my co-workers, and hundreds of other local leaders, I found myself shrinking back into my seat thinking, “Why am I here? Am I even a leader?” 

One of the messages they shared is that your title doesn’t make you a leader—it’s how you act and serve in your organization. I think we can all benefit from this approach.

My Takeaway

Andy Stanley talked about asking good questions and creating values for his staff to follow. “Make It Better” was his first point. The idea is that in every task, even on the mundane days, each member of an organization should ask themselves, ‘What am I doing to make this better?

It’s Friday, friends, and we are all tired from a long week, but ask yourself:

How are you making something better today?

Catalyst